Thursday, February 10, 2011

Skinny Pepsi Can

It's more than just a different can design... it's a whole new shape. Well I guess it's still the same shape, as it remains a cylinder, but you know what I mean.


I really like the new look. I don't even like Pepsi, but it looks so sleek that I'll probably go out and buy one anyways! Their marketing is working.

Pepsi says that the new can will be hit stores in March. Don't worry, those against change! The normal can will still continue to sell alongside the new can.

20 comments:

  1. So if I drink a skinny can of soda I can become skinny!

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  2. I feel that it is some kind of marketing scheme. Im assuming the idea is that the can is skinny therefore the consumer will think it is better for them to drink. Its all about symbolism and subliminal advertizing these days....

    but it does look cool.

    following and supporting
    http://ducks2nucks.blogspot.com/
    http://812photography.blogspot.com/

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  3. Hm, I don't think I'd like that shape. Wouldn't fit in standard cup holders, probably would be harder to crush the can from top to bottom (easier to recycle) and It doesn't change the taste. I dunno, it's just a can. I'm probably reading too deep into it.

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  4. Oh wow, that's a really cool shape. I think it's just another way for pepsi to give us less for our money though. Haha

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  5. Looks like the redbull cans. I think it's probably a scheme to put less drink in the can.

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  6. Looks pretty sweet. I don't like Pepsi though, just give my a Coca Cola coke

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  7. COOL post BRO!!!

    I WAIT ON MY BLOG!! RESPECT

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  8. it looks very cool.
    has a "tallboy" beer feel to it.

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  9. I like it. O.o Reminds me of red bull.

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  10. Won't it cause problems with vending machines?

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  11. it actually almost looks healthy to drink.

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  12. looks cool!

    http://all-around-toto.blogspot.com/

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  13. Hmm...not sure what to think of the can

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  14. thats a really cool looking can pepsi is getting with the times so it seems

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  15. I’d have to agree-- it seems like their marketing is working. They’re getting loads of publicity, though some of it is pretty negative right now.

    I have a video I think you might be interested in putting on your blog: http://www.newsy.com/videos/new-skinny-pepsi-can-causes-a-big-fat-uproar/ . The video looks at multiple perspectives on Pepsi’s marketing of their skinny can and how different people are viewing the re-design.

    I hope you can find some use for the video. Let me know if you have any questions.

    Joey Soto Jr.

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